Las Vegas, NV — January 5, 2026 — INFERNO, the esports and lifestyle brand redefining the intersection of gaming, culture, and entertainment, today announced its official partnership with MILLIONS.co, a rapidly growing platform built for athletes, creators, and gaming talent.

Through this collaboration, INFERNO’s entire creator roster will gain access to new revenue opportunities, advanced content tools, and expanded pathways to grow their personal brands. MILLIONS connects creators with brand deals, merchandise solutions, memorabilia sales, interview content, and streamlined multi-stream capabilities. By joining the platform, INFERNO creators unlock a centralized ecosystem designed to accelerate visibility, monetization, and long-term career development.

“Empowering creators has always been at the core of INFERNO,” said Jairo Urcuyo, CEO & Founder of INFERNO. “MILLIONS gives our roster new tools, new partnerships, and new ways to build sustainable careers in gaming and entertainment. This collaboration pushes the creator experience forward, and we’re proud to be one of the first esports teams to integrate into the platform.”

As part of the partnership:

• INFERNO creators will receive exclusive access to brand deals tailored to gaming, sports, and lifestyle audiences.

• INFERNO will leverage MILLIONS’ multi-stream features and brand connectivity tools to amplify events, tournaments, and creator-driven content nationwide.

“Partnering with INFERNO reinforces our belief that the future of athlete monetization extends well beyond traditional sports,” said Brandon Austin, Co-Founder & SVP of Partnerships at MILLIONS. “Esports is one of the fastest-growing ecosystems in global competition and culture, and welcoming an organization like INFERNO to MILLIONS reflects how the platform is evolving. As we move into 2026, this partnership represents our commitment to supporting emerging talent, reaching new audiences, and building infrastructure that enables creators and competitors across all verticals to own and grow their brand.”

This partnership continues INFERNO’s momentum as a leading innovator in the esports and entertainment space. From major brand collaborations to national events, INFERNO remains committed to building career pathways for creators while strengthening the gaming community.

INFERNO is where gaming, culture, and entertainment collide fueled by passion, built in Vegas.

About INFERNO
Founded in 2020, INFERNO is the official esports team and lifestyle brand of Las Vegas. The organization represents a diverse community of players, creators, and fans while hosting national tournaments and local events. INFERNO has pioneered industry partnerships with Kick, Shure, Turtle Beach, Zipchair, and more, continuing to lead where gaming, culture, and entertainment intersect.

About MILLIONS.co
MILLIONS.co is a platform designed for athletes, creators, and esports talent to monetize their brand, connect with fans, and access curated partnership opportunities. With tools for merchandise, memorabilia, interviews, brand deals, and livestream functionality, MILLIONS provides creators with an all-in-one ecosystem for growth and career development.